Branding and visual identity for new and established Deal businesses
Deal has changed a lot in recent years. New cafés, studios, shops and holiday lets have opened alongside businesses that have served the town for decades, and customers have more choice than ever. A clear, distinctive brand helps you stand out on a High Street full of good-looking independents, and helps people remember you when they’re back in London or elsewhere.
We create brand identities for Deal businesses from first sketch to full rollout. We hold strategy and design reviews face to face, in Deal or at our Maidstone office, with video calls as an alternative. Projects can be as small as a logo refresh or as broad as a full launch identity. Branding services include:
Brand Identity Design
A complete identity covering logo, colours, typography, imagery and tone.
Logo Design
A considered logo with variations for signage, packaging, print and digital.
Brand Strategy
Defining your audience, personality and what makes you worth choosing.
Brand Guidelines
A clear, compact guide for staff, printers and collaborators.
Rebranding
Updating an established Deal business without losing the goodwill it has built.
Messaging Direction
Tone of voice and key messages that sound like the person behind the business.
Visual Rollout
Applying your new brand to signs, packaging, print, social media and your website.
Brand Videos
A short film to introduce the brand, shot around Deal by our video crew.
Our approach to branding in Deal
A good brand starts with a clear idea, not a logo. We begin with conversations, in person where possible, about your story, customers and ambitions, and look at how other businesses in Deal and beyond present themselves. That shapes a short strategy you sign off before design begins. We then present a small number of carefully developed routes and refine your favourite into a complete identity, tested on real items like a shop sign, a label and an Instagram grid. We present the work at your premises in Deal or at our Maidstone office, and partners who can’t be there can join by video call.
1. Listen
We learn about your story, customers and plans.
2. Shape
We agree a brand strategy and personality with you.
3. Create
We design identity routes and develop the chosen one.
4. Guide
We write simple guidelines for using the brand.
5. Launch
We roll the brand out across everything you need.
We develop brands for businesses throughout Kent and the UK, and Deal is a town we especially enjoy designing for. Call us on 01622 470474 or get a free quote.

Branding in Deal: frequently asked questions
We're opening a new business in Deal. When should we start branding?
Ideally before you order signage or build a website, so everything is designed once and fits together.
Where do branding sessions take place?
We prefer to meet face to face, so we'll come to Deal or host you at our Maidstone office. A video call works if that's easier for everyone.
Can you help us choose a name?
Yes. Naming can be part of the strategy stage, with basic checks for clashes with existing local businesses.
How long does a branding project take?
Most run for several weeks, depending on the scope and how many items need designing.
Can you apply the brand to packaging too?
Yes. We design packaging and labels as part of the rollout and work with your suppliers on production.























