PPC, SEO and GEO for Dover firms selling locally and nationally
Not every Dover business wants local customers. A haulier or forwarder may care far more about ranking for national searches like ‘European groupage’ or ‘customs clearance services’ than for anything with ‘Dover’ in it. A plumber in River or a restaurant in the town centre needs the opposite. A tourism business may need both, plus visibility with people planning a cross-Channel trip.
We plan search campaigns around who your customers really are, then manage SEO, paid ads and AI search optimisation for you. Our services include:
Local SEO
Google Business Profile, local listings and reviews for businesses serving Dover, CT15, CT16 and CT17.
On-Page SEO
Service pages, titles and content optimised for the terms your buyers use, locally or nationally.
GEO (AI Search Optimisation)
Structuring information so AI assistants and AI search summaries can understand and cite your business.
Google Ads Management
Search and Performance Max campaigns aimed at UK and European buyers or local customers.
Meta Ads Management
Facebook and Instagram ads for recruitment, consumer services and tourism offers.
Remarketing Campaigns
Staying visible to prospects during long B2B buying cycles.
Keyword and Audience Research
Mapping search demand for your services, from niche logistics terms to visitor searches.
Landing Pages
Campaign pages with clear calls to action, built with our web team.
Conversion Tracking
Tracking quotes, calls, form submissions and bookings so spend can be judged properly.
Reporting & Optimisation
Monthly reporting tied to enquiries and revenue, not just clicks.
Making search pay for Dover businesses
For B2B firms, a single good enquiry can be worth more than thousands of visits, so we focus on lead quality as much as volume. We start with an audit of your rankings, ads, tracking and competitors, then build a keyword and audience plan around your most profitable services. You’ll have dashboards you can check at any time, and each month we meet to review results and agree next steps, ideally in person at your Dover office or ours in Maidstone, or by video call if that’s easier. Strategy sessions with your sales team work best face to face.
1. Audit
We review your search visibility, ad accounts, website and tracking.
2. Strategy
We define target markets, keywords, audiences and budgets.
3. Foundations
We fix technical and on-page issues and set up accurate tracking.
4. Campaigns
We launch or rebuild search, social and remarketing campaigns.
5. Optimise
We report monthly and keep improving lead quality and cost per enquiry.
We manage SEO and paid search for companies throughout Kent and the UK, including many with customers overseas. Call us on 01622 470474 or get a free quote.

SEO, PPC & GEO in Dover: frequently asked questions
Can you help us rank nationally, not just in Dover?
Yes. For B2B services we often focus on national or international searches, with local SEO as a supporting layer.
Can you run ads aimed at European customers?
Yes. We can target specific countries and languages, with landing pages to match.
Will you meet us in Dover to plan campaigns?
Yes. We'll come to Dover or you can visit our Maidstone office, and we can switch to a video call whenever that's more practical.
Can you use ads to help us recruit drivers?
Yes. Targeted Meta and Google campaigns can support recruitment, especially when paired with a recruitment video.
What is GEO and does it matter for B2B?
GEO is optimising for AI search tools. Buyers increasingly ask AI assistants for supplier suggestions, so clear, well-structured content helps you appear.























