A lot of Hythe businesses have been around for years, sometimes generations. Their logo was made long ago, the shop sign doesn’t match the website, and the social media looks like a third business entirely. Others are brand new, set up by people who’ve moved to the coast and want to get things right from the start. Both situations come down to the same question: what should customers think when they see your name?
We help Hythe businesses answer that with a clear brand strategy and an identity that works in the real world. We like to meet in person for the important conversations, in Hythe or at our Maidstone office. A branding project can cover:
Branding doesn’t need to be mysterious. We’ll ask you plenty of questions, look at the businesses you compete with in Hythe and along the coast, and agree a short brand strategy with you in plain language. Then we design a small number of strong options and develop the one that fits. We present the work face to face, in Hythe or at our Maidstone office, so family members or business partners can be part of the decision, and anyone who can’t make it can join by video call. Once the identity is agreed, we can apply it to everything you need.
1. Questions
We learn about your history, customers, competitors and goals.
2. Direction
We summarise your positioning and personality in a short strategy you sign off.
3. Design
We present a few identity routes and refine the chosen one.
4. Guidelines
We put together simple rules for using your new brand.
5. Apply
We roll the brand out to signs, print, social and web.
We create brands for businesses all over Kent and the UK, and Hythe projects are a big part of our coastal work. Call us on 01622 470474 or get a free quote.
Branding in Hythe: frequently asked questions
We've traded in Hythe for years. Will a rebrand confuse customers?
Not if it's handled well. We can keep familiar elements and explain the change clearly, so loyal customers feel it's still you.
How long does a branding project take?
Most take several weeks from discovery to final files, depending on how many items need designing.
Where will we meet during the project?
Wherever suits you. We can come to your premises in Hythe, host you at our office in Maidstone, or talk over a video call if that's easier.
Can you help name a new business?
Yes. Naming can be part of the strategy stage, including checks for obvious clashes with existing local businesses.
Can you update our signage too?
We'll design the signage and supply files to your sign-maker, and can help coordinate the work.
