Project overview
Dope Studio worked with Produced in Kent to create video content around its members, the Taste of Kent Awards and Food Fair.
Produced in Kent supports and promotes independent food, drink and craft businesses across the county, so the content needed to put the people behind those businesses at the centre of the story.
Project overview
Dope Studio worked with Produced in Kent to create video content around its members, the Taste of Kent Awards and Food Fair.
Produced in Kent supports and promotes independent food, drink and craft businesses across the county, so the content needed to put the people behind those businesses at the centre of the story.
A key part of the project was filming testimonials with Produced in Kent members.
Rather than simply explaining the benefits of membership from the organisation’s point of view, the videos gave producers the opportunity to talk about their own businesses, experiences and the support they had received.
That gave Produced in Kent a bank of first-hand content it could use when promoting the organisation and encouraging other Kent businesses to get involved.
We also filmed content around the Taste of Kent Awards 2023, celebrating the food, drink and hospitality businesses recognised across the county.
The 2023 awards brought together producers, finalists, judges, sponsors and members of the wider industry, with the awards ceremony taking place alongside the Taste of Kent Festival at the University of Kent.
Our job was to capture the people, products and atmosphere around the event, creating content that could continue to promote the awards after the day itself.
Stalls, producers, products and conversations all helped show the breadth of independent food and drink businesses operating across Kent and the community Produced in Kent represents.
It gave the finished content a much more human feel than a straightforward promotional film.
Produced in Kent represents hundreds of growers, producers, makers, retailers and hospitality businesses, so rather than overcomplicating the production, the focus was on giving those people space to tell their own stories and showing the events around them as they happened.
The result was a collection of testimonial and event content that Produced in Kent use across its wider marketing.
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