A lot of industrial and trade companies around Aylesford started small and grew quickly. The logo was designed in a hurry years ago, the vans don’t match the website and the tender documents look different every time. That inconsistency can quietly cost contracts, because buyers read it as a sign of how the business is run.
We help companies like these build a brand that reflects their real capability, and we work with local village businesses too. We prefer to work face to face, at your premises or our office just along the M20, with video calls as an alternative. Our branding services cover:
Branding works best when it’s grounded in how the business really operates, so we like to see it. We start with a meeting at your site or our office, speak to a few key people in your team and, where useful, your customers, and look at how competitors present themselves. Concepts are presented in person, with each route shown on real items like vans, hi-vis and tender covers so your directors can judge it properly around the same table. Anyone who can’t attend can join by video call.
1. Discovery
We gather insight from your team, customers and market through calls and questionnaires.
2. Strategy
We define your positioning and key messages and agree them with you.
3. Concepts
We present identity options applied to real-world items from your business.
4. Refinement
We develop the chosen route and finalise logos, colours and type.
5. Rollout plan
We deliver guidelines, files and a practical plan for changing over fleet, signs and print.
We create brands for businesses throughout Kent and the UK, as well as for companies in Aylesford. Call us on 01622 470474 or get a free quote.
Branding in Aylesford: frequently asked questions
Rebranding our vans and signage sounds expensive. Can it be phased?
Yes. We'll plan a rollout that prioritises the most visible items and replaces others as they come up for renewal.
Can you keep elements of our existing logo?
Often, yes. If customers recognise part of your current identity, we'll look at evolving it rather than replacing everything.
Do we need to attend workshops in person?
We'd recommend it, and it's easy to arrange: we can run them at your premises or at our office nearby. A video call works if some of your team can't be there.
Will the new brand help with tenders?
A consistent, professional identity and clear messaging make your bids easier to read and more credible. We can also design tender templates as part of the project.
Can you apply the new brand to our website?
Yes. Our web design team can update your existing site or build a new one around the brand.
