Many Gravesend brands have to talk to two audiences at once. A restaurant wants to feel like part of the town’s riverside character, while still drawing visitors from across North Kent. A consultancy based in DA12 wants to feel local to its neighbours and credible to clients in Canary Wharf. Getting that balance right is a branding job, not just a logo job.
We run Gravesend branding projects around face-to-face workshops, held at your premises or our Maidstone office, with moodboards and presentations you can see in person. Here’s what a project can cover:
Our branding process begins with research rather than sketches. We look at your Gravesend competitors, the London alternatives your customers might consider and the wider market you want to reach. Then we run a strategy workshop with you in person to agree what the brand needs to say. Creative routes are presented in a meeting, with clear reasoning for each, and developed with your feedback. You end up with a brand that fits the town and travels well beyond it. If getting the team together is difficult, any stage can be handled over a video call instead.
1. Research
A look at your market, competitors and audience, locally and further afield.
2. Strategy workshop
A face-to-face session to agree positioning, personality and messaging.
3. Creative routes
Distinct design directions presented and explained in person.
4. Refinement
The chosen route developed into a full identity system.
5. Handover
Brand guidelines, master files and a rollout plan.
We create brands for Gravesend businesses and for clients right across Kent and the UK. Call us on 01622 470474 or get a free quote.
Branding in Gravesend: frequently asked questions
Can you create a brand for a new Gravesend venue?
Yes. We can build the full identity before opening, from name support and logo to signage and menus.
Where do the workshops happen?
We prefer to run them face to face, either at your premises in Gravesend or at our Maidstone office. A video call is an option if that's easier for your team.
Can you refresh our brand without a full rebrand?
Yes. Sometimes a lighter refresh of colours, type and imagery is all that's needed.
How do you make sure the brand stands out?
We research your competitors in Gravesend and beyond before designing, so the brand is distinct rather than generic.
What do we get at the end?
Logo files in every format, colour and font details, brand guidelines and any agreed applications such as stationery or social templates.
