Kings Hill is still a relatively young place, and many of the businesses here are young too. Some are new ventures taking their first serviced office, others have grown out of a back bedroom in the surrounding streets, and a few are established firms whose brand no longer matches the company they’ve become.
We help each of them work out what they stand for and how that should look and sound. We hold strategy sessions face to face, at our Maidstone office or at your premises, with a video call as an alternative if it’s easier. These are the parts of a brand project we cover:
Good branding starts with listening, and that’s best done in person. We run discovery sessions at our Maidstone office, a short drive from Kings Hill, or at your premises, and invite the people who know the business best. Concepts are presented face to face so we can talk you through the reasoning behind each route and answer questions on the spot. Our thinking is written up in clear documents you can circulate internally afterwards. If some of your team can’t make it on the day, they can join by video call.
1. Discovery
We learn about your business, customers and competitors through calls and a short questionnaire.
2. Strategy
We set out your positioning, personality and key messages in a document for you to review.
3. Identity concepts
We present design routes in person and explain how each one reflects the strategy.
4. Development
We refine the chosen route and test it across real applications such as signage, web and documents.
5. Guidelines and rollout
We deliver your guidelines and asset files, and help you apply the brand across every channel.
Alongside Kings Hill, we create brands for companies across Kent and the wider UK. Call us on 01622 470474 or get a free quote.
Branding in Kings Hill: frequently asked questions
We're launching a new firm at Kings Hill. Where should we start?
Start with a short strategy phase so the name, look and messages all point the same way. From there we can design the identity and help you launch with a website that matches.
Can you rebrand us without confusing existing clients?
Yes. We look at what people already recognise and plan a change that feels like a step forward rather than a stranger.
Do you run brand workshops at our premises?
Yes, happily. We can run the workshop at Kings Hill or host your team at our Maidstone office, just down the road. Anyone who can't attend can join by video call.
What do we receive at the end?
You'll get your logo files in all the formats you need, a set of brand guidelines and any templates included in the project.
How involved does our team need to be?
Mainly at the discovery and review stages. We'll ask for a few hours of input early on and clear feedback on concepts, and we handle the rest. When you're ready, our web design team can carry the new look onto your site.
