Plenty of Rochester businesses have a heritage angle, whether it’s a building with centuries of history, a family name that’s traded here for years, or a product inspired by the city’s Dickens connections. The challenge is using that history without ending up with a brand that looks dated or blends in with every other olde-worlde sign on the street.
We help you work out what makes your business different and turn it into an identity that people remember. Our branding work includes:
Branding involves more conversation than most projects, and those conversations work best face to face. We start with a questionnaire and a discovery session, either at our Maidstone office, a short drive over Blue Bell Hill, or at your premises in Rochester, with a video call as an option if it’s easier. We then present strategy and design concepts in person, so you can see the reasoning as well as the visuals and ask questions on the spot. Partners or staff are welcome to join. Once everything is agreed, we hand over your guidelines and final files.
1. Discovery
A questionnaire and a meeting to understand your business, audience, competitors and goals.
2. Strategy
We set out your positioning, personality and messaging before any design starts.
3. Identity concepts
We present design routes in person and explain the thinking behind each one.
4. Refinement
We develop the chosen route into a complete identity, with your feedback at each stage.
5. Guidelines and rollout
You receive brand guidelines, all final files and a plan for applying the new look.
Our branding projects span Rochester and the wider Medway towns, the rest of Kent and clients across the UK. Call us on 01622 470474 or get a free quote.
Branding in Rochester: frequently asked questions
Can you rebrand us without losing our heritage feel?
Yes. We'll identify which elements customers recognise and value, keep those, and modernise the rest so the brand feels current but still yours.
Where do branding meetings happen?
We prefer to meet face to face, either at our Maidstone office, a short drive from Rochester, or at your place. A video call is always available if that's easier for you.
Can you help name a new business opening in Rochester?
We can include naming as part of brand strategy, along with checks that the name is workable online and in practice.
Will you roll the brand out onto our signage and website?
We can manage the rollout, including print design and web updates, and supply files to sign-makers and other suppliers.
How long does a branding project take?
It depends on scope. A focused logo and identity is quicker than a full strategy and rebrand, and we'll agree a timeline at the start.
