A lot of established Strood businesses have the same story. The work is excellent, the customers are loyal, but the logo was done in a hurry when the company started and the look has drifted since. Meanwhile, newer firms setting up on the estates or near the station want to arrive looking credible from day one.
We help both. Branding projects start with a face-to-face workshop, at your premises in Strood or at our Maidstone office a short drive away, so we really get to know the business. This is what a branding project can include:
Branding works best when it’s built on what you already know about your customers, so we start by listening. Our discovery session usually happens face to face, in Strood or at our office, and we’ll often speak to a couple of team members or long-standing customers too. From there we test ideas against your real competitors across the Medway Towns, so the result doesn’t look like everyone else on the estate. Concepts are presented in person, where we explain the thinking, not just the pictures. If getting everyone together is tricky, a video call can cover any stage.
1. Discovery
A face-to-face workshop to understand your history, customers, competitors and goals.
2. Strategy
We agree positioning and messaging direction before any design starts.
3. Identity concepts
Two or three creative routes presented and explained in a meeting.
4. Development
The chosen route is refined and extended into a full visual system.
5. Guidelines and rollout
You receive brand guidelines and all files, plus a plan for rolling the brand out.
We build brands for companies across Kent and the wider UK, as well as for firms based in Strood and Medway. Call us on 01622 470474 or get a free quote.
Branding in Strood: frequently asked questions
Can you rebrand us without losing our existing customers?
Yes. We'll keep the elements people recognise where it makes sense and introduce the change carefully, with clear messaging so customers know it's still you.
Where do branding workshops take place?
Wherever suits you. We can run them at your premises in Strood or at our Maidstone office, which is only a short drive away. If it's easier for your team, we can also hold them over a video call.
How long does a rebrand usually take for a firm our size?
It depends on scope, but a typical identity project takes several weeks from discovery to final guidelines. We'll give you a timeline at the start.
Will the new brand work on vans and workwear?
Yes. We test logos and colours on real applications such as vehicles, hi-vis and signage before finalising them.
Can you update our website to match?
Yes. We can carry the brand straight into a new or refreshed site through our web team.
