West Malling has a strong identity of its own, with more than 900 years of history behind it, from the Norman tower and abbey to the coaching inns on the High Street. Businesses here often want a brand that sits comfortably within that heritage, yet doesn’t look like a museum piece.
We help owners find that balance, whether they’re opening a new venue, taking over an established shop or refreshing a brand that has drifted over the years. We prefer to run strategy and concept sessions face to face, at your premises or at our Maidstone office, with a video call as an alternative. Our branding services include:
Brand work for independents should be personal, so we like to do it in person. We begin with a questionnaire and a meeting, ideally at your premises so we can see the space, or at our office just down the road. We study how competitors in town and nearby present themselves, then present concepts face to face, explaining the thinking and answering questions as we go. If you’d like to talk it through over a coffee, that’s exactly how we like to work, and a video call is there if it’s ever easier.
1. Getting to know you
A questionnaire and call to understand your business, values and customers.
2. Positioning
We set out where your brand should sit and the personality it should have.
3. Concepts
We present identity routes and show how they’d look on real items like signs and menus.
4. Refine
We develop the chosen route with your feedback until it feels right.
5. Launch kit
You receive logo files, guidelines and key templates, ready to roll out.
We build brands for businesses throughout Kent and across the UK, as well as in West Malling. Call us on 01622 470474 or get a free quote.
Branding in West Malling: frequently asked questions
We've just taken over an established shop. Should we rebrand?
Not always. If customers love the existing name, a careful refresh may serve you better than a complete change. We'll look at what's worth keeping before recommending anything.
Can you create a brand that suits a historic building?
Yes. We consider your premises and surroundings from the start, so the identity looks right on the frontage as well as online.
Do you need to visit us?
We'd like to, as seeing your premises helps shape the brand, and West Malling is only a short drive from our office. You're also welcome to come to us in Maidstone, or we can talk on a video call if that's easier.
How long does a branding project take?
It depends on scope. A logo refresh is quicker than full strategy and identity work, and we'll give you a clear timeline once we understand what's involved.
Can you also update our website with the new brand?
Yes. Our web design team can apply the new identity to your existing site or build a new one.
