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Dope Studio Ltd Union Park, Bircholt Road Maidstone, Kent ME15 9XT, UK
a Web Development March 11, 2021

CAF Ceramics

CAF Ceramics & Porcelain are an independent mid to upper tiered bespoke tile showroom and warehouse who were in need of web development & SEO services to reflect the standard of service and the quality of products they offer. Whilst all of the products that CAF stock are visible on the website it was mutually agreed with the management team that the investment versus reward returns for developing an online shop would be unlikely to generate enough return to warrant its inception.

Task

Web development & SEO services to reflect the standard of service and the quality of products they offer.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    CAF Ceramics

  • Location

    Aylesford, UK

Challenge

Make a web presence for the leader fin-tech company.

Wanting to reach both the domestic consumer market but also wanting to target tradesmen to develop trade accounts and network with property developers we were able to construct a website that catered for each market whilst driving traffic to their brick and mortar store. Due to the quality and bespoke nature of their tile offerings it was highly unlikely that many purchases would be made online under the assumption that potential customers wanting to make this kind of investment in to their property would want to see the products in the flesh.

Redesign

Before & After

Experience the evolution of CAF Ceramics with our ‘Before and After’ showcase. Witness the transformation from the old website design to the new, showcasing our commitment to innovation and modern aesthetics. Explore the journey of design refinement and technological advancement in our portfolio slider.

Before After
Responsive design

Stylish visual support
on any devices.

mobile phone 1

The responsive redesign and implementation of WordPress led to a significant enhancement in CAF Ceramic’s Google optimization. CAF Ceramics is now in a better position to attract and cater to its target audience, fostering long-term success in the competitive ceramics wholesale industry.

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What we used

Technologies used
for this project.

word press

Word Press Content Management System

woo

Woo Commerce Catalogue

google

Search Engine Optimisation

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