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Dope Studio Ltd Union Park, Bircholt Road Maidstone, Kent ME15 9XT, UK
a Design Web Development June 3, 2022


Elsatex, a distinguished textile producer with a 25-year legacy, sought to elevate their business through a comprehensive online transformation.

The mission was clear. Modernise their online presence, establish a consistent brand identity, increase awareness, and enhance SEO to reach a broader audience.


Web development & SEO services to reflect the standard of service and the quality of products they offer.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client



Transform and modernise the Elsatex's online presence.

The primary objectives were to enhance and optimise the user experience and rejuvenate the brand perception.

The new website achieved simpler navigation and improved responsiveness catering for users on various devices through modern design aligned to the Elsatex’s established brand identity.

At Dope Studio we also redesigned Elsatex’s logo along with professional typography whilst keeping their original brand colours.


Before & After

Experience the evolution of Elsatex with our ‘Before and After’ showcase below. Witness the transformation from the old website design to the new, showcasing our commitment to innovation and modern aesthetics and customer success. 

Before After
What we do

Stylish responsive
design for any device

Elsatex’s responsive redesign on WordPress has not only met but exceeded the project goals. The website now offers an optimal user experience across all devices, ensuring that wholesale clients can efficiently browse the online product catalogue, contributing to increased engagement and customer satisfaction.

mobile phone 1

The responsive redesign and implementation of WordPress resulted in a substantial improvement in’s Google optimisation. Elsatex is now better positioned to attract and serve its target audience, contributing to long-term success in the competitive textile wholesale industry.


Hours of video

0 k

Lines of code

What we used

Technologies used
for this project.

word press

Word Press Content Management System


Woo Commerce Catalogue


Search Engine Optimisation

Graphic Design

Dope Studio’s graphic design strategy focused on understanding Elsatex’s brand identity and translating it into a visually striking emblem.

The resulting white lion head, encased in a circled mane against a regal purple backdrop, effortlessly conveys elegance, strength, and leadership.


The design’s simplicity ensures versatility across various media, and its timeless appeal guarantees lasting impact, standing the test of evolving design trends.


Krona One




The modern font Krona One adds an extra layer of refinement and contemporary flair, creating a harmonious blend that elevates the overall design and reinforces Elsatex’s commitment to quality and style.

Color palette


R 88
G 49
B 67

Blackberry Tart


R 255
G 255
B 255

Pastel White


R 22
G 20
B 21


The meticulously chosen colour scheme of blackberry tart, pastel white, and umber enriches the visual identity of Elsatex’s website, contributing to a sophisticated and inviting aesthetic that aligns seamlessly with the textile company’s brand image.


Need something dope?

Start the ball rolling and get in touch, let’s turn your vision into reality!