Dope Studio worked with Tracsis plc to create a series of corporate videos aimed at giving potential investors a clearer understanding of the businesses, people and technology across the Group.
Tracsis develops software, hardware, data analytics and other technology-driven services for the rail and wider transport industries, so the project needed to communicate a broad range of expertise without trying to squeeze everything into one generic company film.
Explaining the wider Tracsis Group
The series was built around interviews with senior figures from businesses across the Tracsis Group.
Each interview gave them the opportunity to explain their area of the business, the work they were doing and the technology behind it in their own words.
By combining these conversations with footage and demonstrations of the technology itself, the videos gave viewers a more practical look at what sits behind the wider Tracsis business.
Video Content for Investors
The main series was created with investors in mind.
Rather than relying purely on presentations, reports or corporate messaging, video gave Tracsis another way to introduce the people behind the business and show its technology in context.
The focus was on making some fairly technical areas easier to understand while still giving the people enough room to explain their expertise properly.
Recruitment video production
Our work with Tracsis also included a recruitment video.
This had a different job to do, shifting the focus away from investors and towards the people, working environment and opportunities within the business.
Although it sat within the same wider project, the approach and messaging were shaped around a completely different audience.
Corporate video with a clear audience
The Tracsis project is a strong example of why corporate video does not need to mean one catch-all company film.
The investor series needed to explain the breadth and technical capability clearly, while the recruitment content needed to show more of the people and culture behind it.
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