Project overview
The project was filmed across the McLaren Technology Centre and ExCeL London, with content created to support the partnership announcement and give Trend Micro a wider bank of video for use across its social channels.
The partnership itself brought together Trend Micro’s cybersecurity expertise with NEOM McLaren’s Formula E programme, with Trend Micro becoming an official partner of the team in 2023.
Project overview
The project was filmed across the McLaren Technology Centre and ExCeL London, with content created to support the partnership announcement and give Trend Micro a wider bank of video for use across its social channels.
The partnership itself brought together Trend Micro’s cybersecurity expertise with NEOM McLaren’s Formula E programme, with Trend Micro becoming an official partner of the team in 2023.
The location gave us the opportunity to create content around the partnership in a setting that immediately connected the two brands, using the cars, facilities and wider environment as part of the visual story.
The aim was to create something polished and corporate without losing the pace and energy associated with Formula E.
One of the most important parts of the shoot involved filming the partnership announcement with senior figures from Trend Micro and NEOM McLaren.
We had a 15-minute filming window with the CEOs, so the setup, shot planning and interview approach all had to be locked in before they arrived.
One of the most important parts of the shoot involved filming the partnership announcement with senior figures from Trend Micro and NEOM McLaren.
We had a 15-minute filming window with the CEOs, so the setup, shot planning and interview approach all had to be locked in before they arrived.
Alongside the main partnership content, footage was captured with social media in mind, allowing Trend Micro to have shorter edits and supporting content around the announcement.
That gave the campaign more flexibility and meant the footage could continue to be used beyond the initial launch.
The production also continued at ExCeL London, giving the series a second setting connected directly to Formula E and the partnership launch.
Working across both locations allowed the content to move between the controlled environment of the McLaren Technology Centre and the atmosphere of the event itself.
High-profile locations, limited access and a very short turnaround meant there was little margin for error. The production needed to be organised in advance, captured efficiently and turned around quickly without compromising the finished result.
For Dope Studio, that meant bringing together planning, camera, editing and fast delivery on a project involving two globally recognised brands.
Start the ball rolling and get in touch, let’s turn your vision into reality!
