It was a great experience to partner with Udemy and the McLaren Formula E Racing Team to create “McLaren 101,” an immersive educational video that takes viewers through the rich history of Bruce McLaren and the evolution of this iconic brand.

Filmed at the McLaren Technology Centre in Surrey, the video blended captivating visuals with expert interviews to tell the story of McLaren’s legacy and cutting-edge innovation. Designed as a short course for Udemy users, it offered a unique way to learn about the brand’s heritage while showcasing the craftsmanship behind their Formula E success.

This project also announced Udemy and McLaren’s partnership, by combining the thrill of motorsports with educational content, the video engaged a global audience and highlighted the value of this collaboration.

At Dope Studio, we love using video to make learning inspiring and accessible. “McLaren 101” was more than a project, it was an opportunity to connect education and storytelling in a way that’s exciting, memorable, and meaningful.