Dope Studio worked with Udemy and McLaren Racing to produce McLaren Racing 101, a short educational course filmed inside the McLaren Technology Centre.

Created as part of the partnership between Udemy and McLaren Racing, the course gives viewers an introduction to McLaren’s history, the people behind the team and the role learning and development plays in maintaining high performance. 

Filming inside McLaren

The course was filmed at the McLaren Technology Centre in Woking, giving us access to one of the most recognisable environments in motorsport.

Rather than relying on archive material alone, the video takes viewers through the building, using McLaren’s cars, history and surroundings as part of the course.

It gave the production a setting that could do much of the storytelling for us.

McLaren Racing 101

The finished course covers McLaren’s origins, championship history, major successes and setbacks, while also looking at the people, skills and culture behind the modern racing team.

Interviews with senior McLaren figures sit alongside the wider tour of the Technology Centre, giving Udemy users a combination of history, access and first-hand insight from inside the organisation. 

Supporting a new partnership

The project was produced as Udemy became McLaren Racing’s Official Learning and Skills Partner.

That meant the video needed to do more than document McLaren’s history. It also introduced the thinking behind the partnership, connecting McLaren’s approach to developing its people with Udemy’s focus on learning and skills. 

The result was a series that could sit naturally on the Udemy platform while still feeling unmistakably McLaren.

Video Made for Learning

This was a slightly different production from a traditional corporate or promotional film.

The content needed to hold attention, communicate a lot of information in a relatively short runtime and work as an actual learning experience rather than simply a brand film.

The finished McLaren Racing 101 course runs for around 12 minutes across nine short lessons and remains available through Udemy.